THE STELLA & DOT VISION IS 2020
It’s a New Day at Stella & Dot!
On January 3, 2020, the Stella & Dot Family of Brands made their 2019 quarter-four announcement official. The Family of Brands; beauty brand Ever, personalized accessories Keep Collective and the namesake fashion jewelry brand Stella & Dot are now one company.
Embracing social selling through digital influence, Stella & Dot has redeveloped its social retail styling app called Mimi. Brand ambassadors can create and share curated pages of shoppable products in a mood board-like setting that promotes beauty, fashion and accessories equally. Then, ambassadors are able to share direct links of these pages to customers through social media, email, and text for an easy peasy click-to-buy shopping experience.
Blogs and Instagram have become the new digital shopping experience which gives Stella & Dot the perfect opportunity to showcase all three brands with one ambassador. To make itself more digitally savvy Stella & Dot *invested more than $50 million over the course of the 2019 year to empower their brand ambassadors to operate their businesses as influencers selling beauty, jewelry, and fashion from their redesigned digital boutiques.
As an ambassador, I have all the tools I need to market to my prospects through social media platforms.
This personally lines up perfectly with my goal of running my Stella & Dot jewelry business 100% online. As an ambassador, I have all the tools I need to market to my prospects through social media platforms.
Always one step ahead of the trend, Stella & Dot has always been one of the industry leaders in technology and marketing.
It will be exciting to see what 2020 reveals.
*Resource: Press Reader USA
Stella & Dot Brand Ambassador | Murrieta,California